How can you understand if your web site is a good website, or what is an excellent website?
A great site is a website that works, if you have actually produced your site to sell some products, you can say that your site is an excellent site if it does sell items.
* But are you offering as many products as a good website offers, or you are just offering a couple of items once in a while?
* Are your sales pages good enouth to consider your website an excellent website?
* Do you have enough visitors to your site to consider it a great site?
* Do you have adequate return traffic or all your visitors are first time visitors?
구글백링크 * Do your visitors remain sufficient time to consider your website a great website?
* How can you know for sure if your site is a great website?
* What type of concerns ought to you be making to yourself to know if your webite is a good website
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you trying to find?
* What kind of visitors do you have?
* Which is your top priority?
* How should you mesure your success?
WHO CARES?
If the site comes from a business, then the websites don ´ t come from a bachelor, there ´ s not only one person that can state if you have an excellent website, so you will have to assemble individuals that are vitally interested
You will discover the techno-geeks, the sales individuals, the public relations people, and so on etc and everyone of them will have their own idea of what is a great website
But once again as the site comes from ALL the company, individuals on your business who care enough to evaluate the website, must be asked to sign up with the team and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Every one of individuals who appreciates the site will have their own concept of what they want out of an excellent site. A number of them will just be talking on behalf of their own departments, but you need to force them to think on behalf of the company.
Every department can have their own objetives, goals and objectives, each has his own idea about what is an excellent site, however they require to believe as a business, and the conclusion needs to please most of them, and if you can, your need to produce a good webpage for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has very first time visitors, returning visitors, curious, purchasers, people that showed up by error, individuals that spend a brief time at the site, individuals that spend a very long time at the site, etc.
What kind of visitors do you want, the ones that show regularly, the ones that check out the most pages, buys more stuff, purchases more frequently or invest the most cash?
Which are the most essential visitors for your business, to believe that you have a good site?
As soon as you get them you can be pleased that your website is an excellent website.
WHICH IS YOUR PRIORITY?
Once you know what everyone desires, you will need to prioritize everybody ´ s objectives.
Will you pursue increasing check outs, offering more items per see, supply more details about the company and it ´ s products, enhancing consumer satisfaction.
After a discussion that will depend on how many people is giving their own viewpoint about what cares most, you ´ ll end up with your own list of priorities, and the ones that will not be pleased with their request, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are telling you that your website is a good site, It depends …
* If your primary concern is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can also use some javacript and or cookies.
* If your primary goal is income then the sales will have the prominent voice.
* If you are going after customer fulfillment then you need to agree with the other members of your business how will you gather satisfaction information and how will you weigh it.
All the info that you gather should assist you take company decisions. It ´ s not a matter of getting as much info as you can, due to the fact that too much info can be as bad as insufficient info.
Ensure that you keep determining your success, make it part of a consistent enhancement process, since the web changes month after month.
Then you ´ ll truly have the ability to tell if your site is a great website.
Composed by Dr. Roberto A. Bonomi