How can you know if your website is an excellent website, or what is an excellent website?
A good site is a website that works, if you have created your site to offer some products, you can state that your website is an excellent website if it does sell products.
* But are you selling as lots of products as a good site sells, or you are just selling a couple of items now and then?
* Are your sales pages great enouth to consider your site a good website?
* Do you have enough visitors to your site to consider it a good website?
* Do you have adequate return traffic or all your visitors are very first time visitors?
* Do your visitors stay sufficient time to consider your site an excellent website?
* How can you understand for sure if your site is an excellent website?
* What type of concerns must you be making to yourself to understand if your webite is a good website
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
* What are you searching for?
* What sort of visitors do you have?
* Which is your priority?
* How should you mesure your success?
WHO CARES?
If the site belongs to a company, then the websites don ´ t belong to a bachelor, there ´ s not just one person that can say if you have a great site, so you will have to assemble individuals that are extremely interested
You will discover the techno-geeks, the sales people, the general public relations people, etc and so on and everyone of them will have their own concept of what is a good website
When again as the site belongs to ALL the company, the people on your company who care enough to judge the website, need to be asked to join the group and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Every one of the people who appreciates the site will have their own concept of what they want out of an excellent site. Much of them will just be talking on behalf of their own departments, however you should require them to believe on behalf of the business.
Every department can have their own objetives, objectives and goals, every one has his own concept about what is a good site, however they need to believe as a company, and the conclusion must please the majority of them, and if you can, your must produce a great webpage for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has very first time visitors, returning visitors, curious, purchasers, individuals that got here by mistake, individuals that spend a short time at the website, people that spend a very long time at the website, and so on.
What sort of visitors do you desire, the ones that reveal more often, the ones that check out the most pages, buys more things, buys more often or spend the most cash?
Which are the most crucial visitors for your business, to believe that you have a great site?
As soon as you get them you can be satisfied that your website is an excellent website.
WHICH IS YOUR PRIORITY?
When you understand what everyone wants, you will need to prioritize everybody ´ s goals.
Will you go after increasing sees, offering more products per check out, supply more information about the company and it ´ s products, enhancing client satisfaction.
After a conversation that will depend on the number of people is providing their own viewpoint about what cares most, you ´ ll end up with your own list of top priorities, and the ones that will not be pleased with their request, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make certain that the numbers that you are getting are telling you that your website is a good website, It depends … 구글상위노출
* If your main priority is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, however you can also use some javacript and or cookies.
If your main goal is revenue then the sales will have the leading voice, *.
* If you are pursuing consumer fulfillment then you should concur with the other members of your company how will you collect fulfillment information and how will you weigh it.
All the information that you collect must assist you take service decisions. It ´ s not a matter of getting as much information as you can, due to the fact that too much information can be as bad as not enough information.
Make sure that you keep measuring your success, make it part of a constant improvement procedure, because the web modifications month after month.
Then you ´ ll really be able to tell if your site is a good site.
Written by Dr. Roberto A. Bonomi